My brief was to design a contemporary and captivating new brand for a vibrant coffee destination nestled within a sports arena. Through a blend of modern aesthetics and strategic thinking, I curated a cohesive visual identity reflected across menus, social media assets, custom paper cups and more, ensuring every touchpoint resonates with the cafe's energetic ambiance. My design approach blends seamlessly with the energetic atmosphere, inviting customers to enjoy a rejuvenating experience amidst the action of the running track.